Comments on: Creative Tourism Campaigns for 2024: Disconnect, Reconnect!

By: Ivan Kralj

Ivan Kralj — Sun, 21 Jan 2024 11:36:40 +0000

In reply to Darla.

I’m happy you enjoyed the tour of these creative tourism campaigns, Darla!
My standout promotion is still Iceland’s one, with horses. It leaves a truly lasting impression.
And judging by our attachment to technologies, that promo may remain evergreen!

By: Darla

Darla — Sat, 20 Jan 2024 19:20:15 +0000

You’ve found some creative tourism marketing for sure! I love the use of humor in the case of Iceland, the unique problem-solving of Austria, and the aspirations of Portugal. They’ve figured out how to make their message memorable and shareable.

By: Ivan Kralj

Ivan Kralj — Sat, 20 Jan 2024 15:58:44 +0000

In reply to Natalia G. Thanks for sharing your thoughts, Natalia! Creative and smart tourism campaigns can indeed make exploring new places even more exciting. But they'll never be able to comfort a guest disappointed by the disproportion between the value and the cost.

By: Natalia G

Natalia G — Fri, 19 Jan 2024 23:16:13 +0000

These videos are fun to watch and they are very entertaining, useful, and educational. I believe that many places like Lexington, Kentucky need creative and smart advertising. Other popular places, like Sedona, Arizona became so expensive, with advertising or not, that they became unaffordable for many tourists, even off season. Prices rose 5-7 times compared to what it was a few years ago. Advertising campaigns benefit businesses, such as hotels and airlines, but not tourists.

By: Ivan Kralj

Ivan Kralj — Fri, 19 Jan 2024 16:59:27 +0000

In reply to Paige. 😂 Happy outsourcing and may your inbox be as organized as a stable!

By: Paige

Paige — Fri, 19 Jan 2024 16:12:16 +0000

BRB I gotta go outsource my emails to some Icelandic horses 😂 I love all of these campaigns, they’re so witty!

By: Ivan Kralj

Ivan Kralj — Fri, 19 Jan 2024 15:48:27 +0000

In reply to Amy.

Thanks for your comment, Amy!
No, I must say I didn’t hear about Pure Michigan campaigns before, but now you intrigued me, and I ended up in a rabbit hole of “Not So Pure Michigan” spoof campaigns.
I assume they have nothing to do with the funder of the original ads narrated by Tim Allen, but I don’t see them damaging the destination’s reputation either.
If nothing else, it goes to prove that humor is an asset that can draw attention in many different ways!

By: Amy

Amy — Fri, 19 Jan 2024 15:01:05 +0000

I enjoyed reading about these unusual campaigns. Have you seen the Pure Michigan campaigns with Tim Allen’s voice. While not strange, I always believed they were stand out and have been well-known for years. Proud of my home state!

By: Ivan Kralj

Ivan Kralj — Fri, 19 Jan 2024 14:47:49 +0000

In reply to Alexa.

Thanks a ton for the kind words, Alexa! I’m glad you enjoyed the article.
Iceland does indeed have a knack for turning tourism campaigns into captivating adventures.
Then again, I feel it’s a country that hardly needs promotion. I’d go without seeing any ad 🙂

By: Alexa

Alexa — Fri, 19 Jan 2024 14:17:48 +0000

Great article and one all bloggers should get their hands on! On a personal note, I think Iceland always has fun and interesting campaigns. Love to see how funky some of the other campaigns are that you found.